With the help of TomTom's professional traffic analysis tools, Blom – a
European provider of GIS services – can now enable governments in
Europe to identify and solve the bottlenecks in their road network
quickly and at reduced costs. TomTom and Blom already cooperate in
creating the largest 3D city model database and are now expanding their
partnership to support Blom in selling TomTom's advanced traffic
products.
With TomTom's unique traffic products, Blom can support municipalities,
regions, provinces and national government authorities across Europe
with bottleneck analysis, evaluation studies and investment proposals in
order to help their customers improve travel times for the entire
European road network. TomTom's historical traffic database includes
more than five trillion anonymous data points and continues to grow with
over six billion data points collected per day.
"The expansion of our partnership with Blom is proof of the growing
demand for advanced traffic analysis to help reduce traffic congestion
and save costs," said Nuno Campos, Vice President of Sales and Marketing
for TomTom Licensing. "With the addition of TomTom's accurate
historical traffic analyses, Blom can help speed up policy and
decision-making within governments."
"Blom are always looking to bring innovative solutions to the
marketplace and we believe that TomTom's historic traffic analysis
technology is one such example. Therefore, expanding on what is already a
successful partnership with TomTom was the next logical step for Blom
to take," said Jan Skybak, Vice President of Sales & Marketing of
Blom.
The granularity of TomTom's historical traffic database is reflected in
products like Custom Travel Times and Custom Area Analysis which enable
analysis to be made for any individual road segment or a larger
geographical area. The analyses are quickly and easily available through
TomTom's online professional web portal: http://trafficstats.tomtom.com.
A leading European Data Protection Authority has confirmed the data
delivered by TomTom to be compliant with strict privacy regulations.
About TomTom
TomTom is a global supplier of location and navigation products and
services. We provide consumers and enterprise, government and automotive
industry customers with digital maps, traffic intelligence, navigation
software, PNDs, automotive systems, fleet management services,
smartphone apps, fitness devices, POIs and speedcam intelligence.
Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.
TomTom (AEX: TOM2) is listed on NYSE Euronext. More information can be found at www.tomtom.com. For the most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic
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