New MyGeoTrex Mobile Social Networking Application Launches at DEMO 2012

MyGeoTrex(TM) Corporation, (MGT) today announced its new MyGeoTrex social networking mobile application platform for smartphones and compatible tablet devices at the DEMO Spring 2012 Conference being held this week in Santa Clara, CA. MyGeoTrex utilizes location-based, GPS technology within mobile devices to "tag" locations anywhere in the world and enables individuals, business, and organizations to create, publish, and share and view multi-media content relevant to that location as a "GeoTrexpedition(TM)" or "Trex(TM)". The multi-media content, including text, photos, sound, music, and videos, can be kept private or shared with individual friends, GeoCircle(TM) groups, and the general public. MyGeoTrex will be available for free as an open social networking mobile application platform for entertainment, information, and education with built-in sharing links to Facebook and Twitter.

"MyGeoTrex is the first social networking mobile application designed to leverage the smartphone's powerful multi-media capabilities and location based technology into an open platform for creating and sharing enhanced multi-media content associated with specific locations anywhere in the world," said Eric Small, founder and CEO of MyGeoTrex Corporation. "Now individuals, businesses, and organizations will be able to create rich, multi-media content for informational or entertainment purposes, and share it privately among individual friends or groups, or to the general public via the Web and mobile devices."

"We're excited about the features MyGeoTrex offers to enhance our visitors' experience while visiting the Kansas City Zoo," said Julie Neemeyer, Director of Marketing/Membership at Kansas City Zoo. "MyGeoTrex allows for more detailed information about each animal habitat providing a more enjoyable educational experience for the visitors."

MyGeoTrex users can search for nearby "GeoTrexpeditions(TM)" on their mobile device or PC according specific categories such as: Shopping and Dining, Sightseeing, Great Outdoors, Museums/Aquariums/Zoos, Real Estate, Theme Parks and Resorts, and more. Users can also locate nearby GeoTrexpeditions(TM) based on user-defined distance parameters ranging from 10 miles to 25,000 miles. Users can easily communicate and update their current GeoTrexpedition location status to social networks such as Facebook and Twitter.

MyGeoTrex users can also create, view, and manage GeoTrexpeditions from a computer via the Internet at www.MyGeoTrex.com, which provides an optional environment for creating and editing multi-media content rather than uploading and downloading files on a mobile device.

MyGeoTrex Current Features & Specifications

Location-based/location-aware open platform for smartphones and tablet devices.
Currently supports Apple iOS 3.1.3 and above on iPhone 3GS, 4, and 4S and the iPad.
Q2/Q3 planned support for Android, Microsoft's Windows Phone 7, and RIM.
Multi-language capable.
Online/offline capabilities. MyGeoTrex is able operate offline from saved files on the local device making cell coverage or WiFi unnecessary and to save on data charges.
Full Trex creation/management from the mobile device or MGT website.
Social Networking. Users can share their Trexs with individuals, groups, Facebook friends, Twitter followers, or the entire MGT universe.
GeoTrexpedition Examples (note:Content not yet created)(note:will be developed by MGT staff)(note:individuals)(note:business)(note:and organizations.)

New York City Tour Guide: Visitors to New York City may choose to visit www.mygeotrex.com prior to their visit, select the landmarks they wish to visit, download them to their smartphone and then travel to different locations throughout the city while listening, reading, and viewing information on their smartphone to make their experience more enjoyable and memorable.

Shopping: Shopping centers and malls can produce guides with advertised specials strictly for people on a GeoTrexpedition. Large outdoor shopping districts like New York City, Beverly Hills, or Las Vegas will be able to provide a GPS based navigation through the many store locations.

Theme Parks: Attractions, scheduled event information, park admission, restaurant menus/pricing, gift shop information, and show schedules/pricing are just a few of the items that could be included in a GeoTrexpedition of popular theme parks.

Parks & Recreation: Hikers can produce location-based records of their wilderness experiences for future reference, or to pass on to friends. Information such as campsites, water location and trailheads could be recorded and shared.

Zoos/Museums: Zoos would be able to provide detailed information on each animal habitat and museums could provide additional information on their exhibits enhancing their visitor's experience.

Produced by the IDG Enterprise events group in conjunction with VentureBeat, the DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters.

MyGeoTrex is a privately-held, startup company and developer of the MyGeoTrex location-based/location-aware mobile social networking platform and application for individuals, businesses, and organizations. MyGeoTrex will be available for free and is designed to enhance the entertainment, informational, or educational experience associated with locations by creating multi-media content relevant to a specific site or region. Organizations and businesses can create and manage official "GeoTrexpeditions" to more effectively communicate and market to the public through their mobile device. Individuals can create their own personal GeoTrexpedition about any location including businesses, and add their own comments, photos, videos, and choose to share them with individuals, GeoCircle groups, or over the World Wide Web. MyGeoTrex has a Web site www.mygeotrex.com that enables users to create, edit, manage, and view Trex from a PC. For more information about MyGeoTrex visit: www.mygeotrex.com

MyGeoTrex, GeoTrexpedition, Trex, GeoCircle and One Touch Closer to the World, are trademarks of MyGeoTrex Corporation in the United States and/or other countries. All other trademarks, trade names, or company names referenced herein are used for identification only and are the property of their respective owners.